The Values of SMS Frequency and Customer TirednessSMS marketing can be an effective interaction tool, yet over-messaging can cause customer disappointment and attrition. Getting the right regularity is essential to successful SMS advertising and marketing projects.Dani Henion, the owner of Textellent, recently held a webinar on maximizing SMS messa… Read More

The Ethics of SMS Frequency and Individual ExhaustionSMS marketing can be an effective communication device, yet over-messaging can lead to customer irritation and attrition. Obtaining the right frequency is essential to successful SMS advertising projects.Dani Henion, the creator of Textellent, just recently held a webinar on enhancing SMS messagi… Read More